Power of Local Citations: Definition, Importance, and a 4-Step Guide to Building Them

When searching for a local business or service, you've likely encountered local citations without even realizing it. These are crucial for businesses seeking to improve their local SEO and expand their online presence. This article will cover what local citations are, their benefits, types, and a step-by-step guide to building them for your business.

Power of Local Citations: Definition, Importance, and a 4-Step Guide to Building Them


Local citations are crucial for businesses seeking to improve their online presence and rank higher on Google for service-based queries like "near me" or "in Victoria." At WaveFlow Marketing, we have been helping businesses scale their operations with paid traffic, funnel optimization, and essential SEO services for the last two years. In this article, we will dive deep into the world of local citations, their importance, how they work, and where to get listings to improve your Google Maps rankings. Remember, this is only one piece of the pie for a well-rounded digital marketing strategy.

What are local citations?

Local citations are any online mentions of a business's name, address, and phone number (NAP). They can appear on business directories, websites, and apps like Yelp or Yellow Pages. Local citations are essential for local SEO, boosting search engine rankings, and helping potential customers find businesses online.

Majority of SERPs having directories as top search results.

Benefits of Local Citations

A BrightLocal survey in 2022 revealed that 99% of consumers used online searches to find local businesses in the last year. Additionally, 78% of respondents said they searched for local businesses online more than once a week. These statistics highlight the importance of local citations for businesses.

Types of Local Citations

Local citations come in two forms: structured and unstructured.

  1. Structured Citations: These appear on relevant business directories or third-party websites like Yelp or Yellow Pages, where the NAP is explicitly listed. It's essential to have your business listed in relevant directories and the correct category to help search engines understand your business and connect you with the right audience.
  2. Unstructured Citations: Unlike structured citations, unstructured citations are found on websites or apps not specifically designed as directories or business listings. Examples include online news articles, reviews, or blog posts mentioning your business.

How to Build Local Citations in Victoria

To create local citations for your business, follow these steps:

  1. Utilize data aggregators: Data aggregators, such as Foursquare, Localeze, Factual, and Infogroup, collect and distribute business NAPs to various websites. Search for your business on these sites, claim it if it's already listed, or submit your business listing and NAP if it's not.
  2. Submit your NAP to core sites: Add your NAP to core sites like Yellow Pages, Facebook, Yelp, Apple Maps, Yahoo Local, and Google My Business, ensuring they're relevant to your business.
  3. Add your NAP to industry-specific and local websites: List your information on websites specific to your niche and local directories, such as the local Chamber of Commerce or other local business association websites.
  4. Pursue unstructured local citations: Seek unstructured citations through blog posts, reviews, articles, supplier pages, and tools like HARO (Help A Reporter Out), which connects journalists with sources for news stories.

How to Get Citations

To get citations, you can sign up on platforms like Yellow Pages and Google My Business or reach out to industry-specific niche directories. Search for your industry and best ____ near me" then click on the directories there and get listed. Keep in mind that it may not always be a simple process. You might have to pay, which we don't recommend, email or call to build a relationship, or be a larger business, which may be out of your control.

At WaveFlow Marketing, we offer a Deluxe package that includes SEO services, such as meta tags, keywords, backlinking, content creation, internal linking, local business setup (Google My Business), review management, backend coding for website optimization, and press releases. This comprehensive approach results in higher-ranking websites and increased visibility for your business.

Additional Services

Apart from local citations and SEO, we also offer various other services that can help your business thrive:

We invite you to explore our blog for more information about digital marketing, SEO, and other topics that can benefit your business.

If you're interested in learning more about how WaveFlow Marketing can help your business succeed, we invite you to book a free consultation or contact us today.

Some FAQ's from business in Victoria learning about Local Citations...

How do local citations benefit your business?

Local citations benefit your business by improving online visibility, boosting local SEO and search engine rankings, enhancing credibility, and making it easier for potential customers to find your business.

What are local citations and why are they important?

Local citations are online mentions of a business's name, address, and phone number (NAP). They are important for boosting local search engine rankings, enhancing credibility, and helping potential customers discover and connect with local businesses.

Why are business citations & local links important?

Business citations and local links are important because they help search engines verify the legitimacy of your business, increase online visibility, improve local SEO, and provide potential customers with relevant information about your business.

What is the importance of business citations?

The importance of business citations lies in their ability to improve local SEO, enhance online visibility, establish credibility, and facilitate customer discovery and engagement.

What are the advantages of citations?

The advantages of citations include increased online visibility, improved search engine rankings, enhanced credibility, better local SEO, and easier customer discovery and engagement.

What are two reasons citations are important?

Two reasons citations are important are that they help improve local search engine rankings and make it easier for potential customers to find and connect with your business.

What are the 5 purposes of citation?

The five purposes of citation are to acknowledge the work of others, avoid plagiarism, establish credibility, provide evidence to support your arguments, and help readers locate the original source for further information.

What is the most important reason for citation?

The most important reason for citation is to acknowledge the work of others, giving credit where credit is due, and maintaining academic and professional integrity.

What are 3 benefits for the use of effective citing and referencing?

Three benefits of effective citing and referencing are establishing credibility, avoiding plagiarism, and providing a solid foundation for your arguments by referring to relevant and reliable sources.


Local citations are a vital component of a successful digital marketing strategy for service-based businesses in Victoria. By understanding their importance, how they work, and where to find listings, you can improve your Google Maps rankings and overall online visibility. Remember, this is just one piece of the pie, and a well-rounded approach that includes paid advertising, website optimization, and other digital marketing tactics can further boost your business's success.